From Concept to Experience
Behind Studio Chalet
Step inside, take a breath, and let the clock rewind. Studio Chalet is a winter escape. A warm daydream inspired by Grandpa’s basement den, where the records never stopped spinning, and someone was always good for “one more round.” It’s where après-ski meets shag carpet energy, and winter nights stretch themselves out just a little longer.
"Here's to a place that’s a little bit cozy, a little bit wild, and always better with good company."
Think rich textures. Retro patterns. Woodgrain warmth. A 70s palette brought back to life. It’s the perfect spot for a pre-show drink, a quick meet-up with friends and family, or a fun start to a night that lingers.
Grandpa’s classics get an upgrade. From buttery Ritz and tinned seafood to a soul-warming Cup of Noods. Add a lineup of retro-inspired sips, and suddenly the night has momentum.
How it Started
Studio Chalet began with a feeling. Something nostalgic, a little unexpected, and rooted in warmth. Not just a theme, but a space that felt lived-in. Familiar, but with a point of view.
At the center of it all was Grandpa. Not a literal person, but a character that shaped the world. A former musician with a bit of a past, a love for hosting, and a philosophy built on good company, good music, and one more round. He became the lens through which every detail was considered.
From there, the concept took shape visually. The mood board pulled from 70s interiors, vintage basements, and late-night living rooms. Think shag rugs, warm lighting, layered textures, and just enough edge to keep it from feeling expected. It wasn’t about recreating a time period, but capturing the energy of one.
That same thinking carried over into the menu and cocktail program: elevated but rooted in nostalgia. Familiar flavors were reimagined with intention, designed to feel approachable while still offering a sense of discovery. From the signature Cup of Noods, a playful take on something recognizable yet refined, to cocktails inspired by Dr Pepper’s 23 flavors and classic films like E.T., each element balanced comfort with curiosity.
Even the music was curated with purpose. A playlist built to match the space. Soulful, slightly indulgent, and full of rhythm. Something that could sit in the background or take over the room, depending on the moment.
Studio Chalet wasn’t just designed to be seen; it was designed to be felt. From curated nights like Vinyl & Vintage, where the records kept spinning, to Creative Cuts, where film met art and conversation, to evenings rooted in camaraderie and connection over a game of Parlay. Each moment built on the last.
Setting the Scene
The visual language of Studio Chalet drew from 70s interiors, vintage ski lodges, and the kind of late-night living rooms that feel effortlessly lived-in. Texture led the way through shag rugs and barstools, warm lighting softened by disco ball reflections, layered materials, and a palette that leaned rich, tonal, and slightly moody.
Throughout the space, details acted as conversation pieces: a Christmas Story leg lamp, a 1980s Cadillac Fleetwood car couch, and a retro record player; each element adding character and a sense of discovery.
Custom touches extended the experience even further. From bespoke milk bottles designed for the milk punch cocktail to custom Cup of Noods containers and branded matches meant to be taken home, each piece balanced familiarity with intention, objects that felt both personal and lasting.
Nothing felt staged. Instead, the space was designed to feel collected, built over time, shaped by memory, and grounded in a sense of familiarity. Not a recreation of an era, but a reflection of its energy.
Designed with Intention
How thoughtful storytelling and timing turned communication into connection, and drove measurable growth
From Message to Momentum
Email wasn’t approached as a send; it was treated as an experience. Each campaign was built with intention, from subject line to send time, designed to feel relevant, engaging, and worth opening.
Rather than relying on volume, the focus shifted to clarity, rhythm, and storytelling, creating a cadence that felt less like promotion and more like something people wanted to be part of.
Within the first 45 days, that shift translated into measurable growth.
Email Open Rate
Beyond the Inbox
Print & Presence
Editorial Storytelling
Real-Time Connection
Before it Happens
The experience begins long before the doors open, and continues long after they close.
Each video is intentionally curated to build anticipation, capture energy, and carry the moment forward. From concept and narrative to music, pacing, and final edit, every element is designed to draw people in, creating a sense of what’s to come, while sustaining momentum beyond the experience itself.
For Be Kind & Rewind, the approach centered on nostalgia and immersion, introducing guests to a night that moved through iconic 80s films, paired with curated courses, interactive characters, and a pre-reception designed to feel both playful and elevated. The video set the tone early, helping drive awareness and build excitement in support of Guitars Over Guns.
After the Moment
For the Secret Garden x Chandon installation, the focus shifted to reflection and momentum. Captured during an invite-only opening, the recap was designed to extend the life of the experience, offering a glimpse into the atmosphere, movement, and feeling of the space before others stepped into it.
Together, these pieces reflect a broader approach, one where storytelling doesn’t just document the experience, but helps shape it. From concept through execution and beyond, every touchpoint is designed to captivate, build connection, and leave something that lingers.